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We know that you care how information about you is collected, used, shared and
protected, and we appreciate your trust that we will do so with reasonable care. This Arena
LLC, an Arizona limited liability company (“Arena,” “we,” “us” or “our”), providing, among
other things, the terms and conditions for your use of Arena’s streaming music and content
services, including, but not limited to, delivery via our web site http://www.arena.com (the
“Site”), a mobile device, or otherwise. We refer to the Site and the software applications made
available by Arena, whether on the Site or through your desktop or mobile applications, as the
“Service Applications,” we refer to all content on the Site (other than User Content), such as text,
designs, graphics, logos, button icons, images, audio clips, digital downloads, data compilations,
photographs, illustrations, audio and video material, artwork, graphic material, databases,
proprietary information and all copyrightable or otherwise legally protectable elements of the
Service and the Site, including, without limitation, the "look and feel" of the Service and
software, even after installation on your devices, as the “Arena Content,” and we refer to the
Service Applications, the Arena Content and the service provided through the Service
Applications, collectively, as the “Services.”
Sometimes changes in the law or changes in the relationships between Arena and our
third party vendors will require us to modify, add or remove all or a portion of this Policy, which
we may do from time to time, in our discretion. If we do make changes to this Policy, we will
post a copy of the amended Policy on www.arena.com/privacy. It is
your responsibility to check this Policy periodically for changes. You can tell if the Policy has
changed by referring to the “Last Modified” date at the top of this Policy. By continuing to use
the Services after those changes are posted, you will be deemed to have accepted the Policy as
By using the Services, or by creating a user account, you signify your acceptance to this
WHAT INFORMATION WE COLLECT
Types of personal information we may collect include:
• Your name, password, and user image (avatar)
• Your mailing address and/or billing address
• Your e-mail address
• Your phone (or mobile) number
• Your credit/debit card numbers or other payment information
• Your purchase history
• Your date of birth
• Your location
• Your listening historyYour playlists (music you favorite to “My Radio”)
• Your Fanmusic reviews or blog Reportsarticles
• Your Favorites (items you favorite to “My ProfileFavorites”)
Information You Give Us
We may collect and store any information you enter on our site or give us in any other
way, such as through e-mails, or fan reports, user content, or form submissions. If you choose
not to provide personal information to us, then we may be unable to provide you with the
Information Collected Automatically
to receive and store certain types of information whenever you interact with us through your
computer, tablet, or mobile device. This information, which includes information like your IP
address, web browser type, operating system, pages you visit on our site, which web address you
came from, the web address you go to, the type of device you are using, and geographic
information, helps us recognize you, customize your website experience, and make the Services
more relevant for you.
Cookies are simple alphanumeric identifiers that we transfer to your computer’s hard
drive through your web browser to enable our systems to recognize your browser and to provide
features such as personalized communications and storage of items in your account between
visits. For more information about cookies, see “What Choices You Have” below.
Information from Other Sources
We may receive information about you from other sources and add it to your account
information. These sources may include other social media sites (for example, Facebook,
Twitter, Google / Google+, and so forth) to which you link your Arena.com account.
Certain computers, tables, and mobile devices contain geo-location tracking capability.
We may use such capability or other geo-location tracking technology to generally identify your
location in connection with providing the Services.
Social Media App Icons
The Site and Service Applications may include social media features, such as Facebook,
Google, and Twitter icons, and Disqus capability (for commenting features). These features may
collect information about you, such as your IP address, which page you’re visiting on our site,
your listening history, interaction history, and so forth, and they may set a cookie to make sure
their features function properly. Your interactions with those features are governed by the
privacy policies of the companies that provide them.
HOW WE USE YOUR INFORMATION
Examples of how we use the information we collect include (but are not limited to):
Product and Service Fulfillment
Provide streaming music services, music downloads, editorial content, video,
merchandise purchasing, and related services;
• Fulfill requests and manage orders for streaming and/or downloadable content and
band or artist merchandise, and requests for information about our products and
• Administer sweepstakes and contests.
Our Marketing Purposes
• Deliver emails, in-app messages, mobile messages, and social media notifications;
• Provide interactive features of the Services, such as content reviews or music
suggestions and other information concerning the Services;
• Administer promotions and surveys;
• Use a review or Fan Reportblog article that you submit for commercial purposes to
promote the content in your review. We may also use part of your name and the city
and state you gave when submitting your review or Fan Reportblog article.
• Improve the effectiveness of the Services.
• Investigate claims, incidents or inquiries and assist law enforcement and/or other
government entities to respond to legal, regulatory and similar inquiries. This
includes monitoring against fraud, theft and otherwise to protect our customers and
HOW WE SHARE YOUR INFORMATION
We share information we collect within Arena and with companies with whom we share
ownership. We also share information with companies with whom we do business.
We may share the information we collect with companies that provide support services to
us (such as a printer, e-mail marketers, mobile marketing, analytics providers, web hosting
providers, content providers, payment service providers and/or gateways such as Authorize.net,
call center service providers, sweepstakes vendors, etc) or that help us provide the Services.
These companies may need information about you in order to perform their functions.
We may disclose information we collect when we believe disclosure is appropriate to
comply with law, to enforce or apply applicable terms and conditions and other agreements; or to
protect the rights, property and safety of our business, customers, or third-party rights holders.
Sharing Anonymous Information with Third Parties
We may share aggregate non-personally identifiable information (information that does
not directly identify an individual) with third parties for any lawful purpose.
Corporate Asset Transfers
If we sell or transfer all or part of our business assets for any reason, we may transfer the
corresponding information regarding our customers. We may also retain a copy of that customer
WHAT CHOICES YOU HAVE
Opt-Out and Access Choices
You may “opt-out” of certain marketing communications. Most of our marketing
communications are sent by email, though you may also opt out of telephone calls, texting and
online behavioral advertising as well. You may also access or change your personal information
or ask us to do so.
To do so yourself, you may:
• Follow opt-out “unsubscribe” instructions in promotional e-mails we send to you.
• Log on to Arena.com to access and changeedit your profile informationsettings and
preferences if you have an online account with us.
• Set the Tools function of your browser to not receive cookies. Please note this may make it
impossible to access some features of the Services.
HOW WE PROTECT YOUR INFORMATION
We use reasonable administrative, technical and physical safeguards to protect your
personal information in our possession. However, no website, database or system is completely
secure or “hacker proof”. You are also responsible for taking reasonable steps to protect your
personal information against unauthorized disclosure or misuse.
An e-mail scam known as “phishing” is designed to steal your personal information. If
you receive an e-mail that looks like it came from us and it asks you for your personal
information (including financial or payment card information), do not respond to it. We will
never request any financial information or other personal information from you through e-mail.
Children’s Personal Information
We do not knowingly collect personal information online from children 13 years of age
Questions or Concerns
If you have general questions or concerns about how we use your personal information,
please contact us at:
Arena Digital, LLC
2375 East Camelback Road, 6 th Floor
Phoenix, AZ 85016